Everyone knows banner ads suck and not often seen as a creative opportunity.

We saw this as a chance to bring our 3 agency offices together to change the way our media, account service, and creative departments look at banners.It was from this insight that BANNEROO was created, a banner ad competition where people divided up into teams of 3 to concept the best banner ad of their life.
On a Friday afternoon, we dropped 3 never-before-seen creative briefs:
- Recruit volunteers for Habitat for Humanity
- Get traveling families to stop at a Love’s Travel Stop on their road trip
- Get couples to eat at Waffle House for Valentine's Day

We recruited world-class judges from FCB Global, McCann Worldgroup, Crispin Porter Bogusky, and SCAD who graciously gave us feedback and unanimously chose a winner. 
BANNEROO not only brought our offices together for a fun, cultural experience, it showed that anyone can be creative.
CW: Mary Buzbee
AD: Lauren Meadows and Alexia Korte
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