PETA said that we should stop using anti-animal language. So we changed the entire business model of Bill-E's Bacon to Bill-E's Bagels. This stunt made December 2018 the biggest month for since the site launched and tripled the number for people engaging with Bill-E's page posts.

CD: RT Herwig
AD: Lauren Meadows and Alexia Korte
Evan Beasley and Mary Buzbee
Photographer: Lauren Chisholm
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