Problem: Tiffin needs to expand their audience. 
Solution: Target travelers in airports and show them what they’re missing out on by flying instead of driving.
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Gate-specific airport boards will show exactly what passengers will be flying over and missing out on based on their flight path.
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When users search for plane tickets on sites like Travelocity, Trivago, and more, they’ll see the same messaging our airport boards communicate.
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ACD: Jason Corbin
AD: Lauren Meadows and Alexia Korte
CW: Mary Buzbee
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